Course Overview
The BSc (Hons) Marketing and Social Media is a three-year, Level 6 bachelor’s degree, with an optional foundation year route available over four years.
The foundation year is designed to support applicants who wish to develop their academic skills and subject knowledge before progressing to Year 1 of the degree.
The programme covers the strategic, practical, and analytical dimensions of modern marketing and leads to a full bachelor’s degree awarded by the University of West London (UWL).
The programme has been developed with input from the Chartered Institute of Marketing (CIM), and teaching content is aligned with CIM’s learning outcomes to reflect current and emerging industry practice.
Graduates may progress to marketing, digital, or brand management roles across a range of sectors, or to further study, depending on individual circumstances.
| Award | BSc (Hons) Marketing and Social Media |
|---|---|
| Awarding Body | University of West London |
| Level | Level 6 (Bachelor of Science with Honours) |
| Duration | 3 years or 4 years including foundation year |
| Intake | September; February |
| Mode of Study | Full-time |
| Campuses | Liverpool Street |
| Tuition Fee | £9,535 per year; £5,760 Foundation Year |
| Additional Costs | Students should budget for: textbooks and learning materials; printing and stationery; travel costs to and from campus; optional educational trips or external events; graduation and re-assessment fees (if applicable) |
Teaching, Learning and Contact Hours
- Students can expect approximately 9 hours of scheduled teaching per week, depending on the level of study, which includes lectures, seminars, and workshops
- Students are expected to complete independent study (around 35 hours per week)
Delivery may include:
- In-person teaching atour Liverpool Streetcampus
- Digital learning platforms and resources
Teaching methods include:
- Task-based learning
- Group work and collaborative projects
- Real-world case studies
Assessment Methods
Assessments vary by module but typically include:
- Coursework (reports, essays, portfolios)
- Presentations (individual and group)
- Practical projects
- Time-constrained assessments or exams
Course Modules
Foundation Year
- Introduction to Business
- Recording Business Transaction
- Data Handling and ICT
- Managing People and Systems
- Personalised Learning
- Study Skills for Success
Year One
- Principles of Marketing
- Professional Skills
- Principles of Advertising
- Principles of Digital and Social Media Marketing
- Workplace Employability Skills
- Market Data Analysis
Year Two
- Marketing and Brand Management
- Web Design and Development
- Social Media and Analytics
- Enterprise and Business Development
- Marketing Campaign Planning
- Research Methods
Year Three
- Marketing Research Project
- Global Marketing
- Digital and Social Media Marketing Planning Framework
- Marketing CRM
- Consumer Behaviour
BSc (Hons) Marketing & Social Media Entry Requirements
Year 1 Entry
112 UCAS points required from level 3 qualifications
These can include:
- A-Levels at grade B, B and C, or above
- BTEC Extended Diploma with Distinction, Merit, Merit
- Access to HE Diploma
- T Levels
You also need GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents.
Level 5 (year 2) entry
To directly enter the second year of this course, you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area.
Level 6 (year 3) entry
To directly enter the third year of this course, you need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 240 undergraduate credits (at Levels 4 and 5), a DipHE, foundation degree or HND in a related subject area.
Foundation Year Entry
72 UCAS points required from level 3 qualifications
These can include:
- A-Levels at grades B and C (if you have two A-Levels) or grades D, D and D (if you have three), or above
- BTEC Extended Diploma with Merit, Merit, Pass
- Access to HE Diploma
- T-Levels
You also need GCSE English and Maths (grade 9-4 / A*-C) or Level 2 equivalents.
Mature Applicants (aged 21+)
Mature applicants (aged 21+): If you do not hold the qualifications listed but have relevant work experience, you are welcome to apply. Your application will be considered on an individual basis.
Applicants applying as mature students, or those whose previous qualifications were not taught and assessed in English, will be required to complete an English language assessment on campus.
This assessment is used to ensure that all students have the necessary level of English proficiency to successfully undertake their studies. Applicants will be contacted with further details as part of the admissions process.
Applicants should also be able to demonstrate an interest in marketing and motivation to engage with degree-level study.
All applications are assessed against UWL’s admissions requirements. Offers are subject to UWL’s final approval.
Facilities and Learning Resources
Students will have access to:
- Modern classrooms and IT suites
- Library and digital learning resources
- Virtual Learning Environment (VLE)
- Academic support and study skills services
- Careers and employability support
Career Opportunities
Graduates may pursue roles in:
- Campaign Management
- Social Media Marketing
- Content Marketing
Franchise Arrangement
This course is:
Awarded by: University of West London
Delivered by: UK College of Business and Computing
UWL is responsible for:
- Academic standards and quality assurance
- Awarding the degree
UKCBC is responsible for:
- Day-to-day teaching
- Student support and campus facilities
Course Changes and Variability
The University reserves the right to:
- Update modules or course content
- Change teaching staff
- Adjust delivery methods where necessary
Changes will only be made where required to improve quality or comply with regulations, and students will be informed in advance wherever possible.
Student Contract, Withdrawals and Refunds
To find out more about these policies, please click the relevant links below for full details on each:
Applicants are advised to review these before enrolment.