BSc (Hons) Marketing & Social Media
Course Overview
Become an expert in one of the fastest growing (and most exciting) areas of marketing by studying our BSc (Hons) in Marketing and Social Media. The course will give students the knowledge and skills they need to run campaigns and deliver results for companies across a wide range of sectors.
UKCBC offers this programme as part of a franchise partnership with the University of West London (UWL). Students are expected to fulfil all the admission requirements prescribed by UWL, and admissions are subject to final approval by UWL. Students are expected to adhere to the relevant rules and regulations of UWL, in addition to the regulations of UKCBC.
Contact our Course Advisors or see below for more information.
| Programme Title | BSc (Hons) Marketing and Social Media |
|---|---|
| Awarding Body | University of West London |
| Level | Bachelor of Science |
| Duration | Three Years |
| Intake | September; February |
| Mode of Study | Full-time |
| Campuses | Liverpool Street; Gants Hill |
| Tuition Fee | £9,250 |
Why Choose the BSc (Hons) Marketing & Social Media?
The Marketing and Social Media bachelor’s degree has been designed to give students a wide range of job opportunities upon graduation. The goal-orientated focus of the course ensures graduates will be able to deliver results for companies through innovative marketing practices. Lead generation is a key focus throughout the course, and students will finish the course confident in their ability to plan and execute complex digital marketing campaigns.
Students will be taught the practical elements of strategic planning in marketing, brand management, and using cutting edge analytic platforms to target audiences and measure campaign results.
In addition, the course has been developed with input from the Chartered Institute of Marketing (CIM), and teaching content has been developed alongside CIM’s learning outcomes to ensure that course content is aligned with current and future industry competency.
Course Modules
Year One
- Principles of Marketing
- Professional Skills
- Principles of Advertising
- Principles of Digital and Social Media Marketing
- Workplace Employability Skills
- Market Data Analysis
Year Two
- Marketing and Brand Management
- Web Design and Development
- Social Media and Analytics
- Enterprise and Business Development
- Marketing Campaign Planning
- Research Methods
Year Three
- Marketing Research Project
- Global Marketing
- Digital and Social Media Marketing Planning Framework
- Marketing CRM
- Consumer Behaviour
BSc (Hons) Marketing & Social Media Entry Requirements
As a potential student of the BSc (Hons) Marketing and Social Media, you will be expected to have an interest in marketing and social media, be able to demonstrate your motivation for the subject, and have any of the following academic qualifications in order to join:
- A recognised level 3 qualification from the UK, or
- Any level 3 international qualification (compared through Ecctis)
Mature students (over 21 years of age) that do not have level 3 qualifications will be expected to have an interest in marketing and social media, be able to demonstrate their motivation for the subject, and complete:
- An interview
- An assessment test
- An admission assessment form (RPEL)
