Course Overview
Unlock your potential in the dynamic realm of Digital Marketing with our BSc (Hons) Digital Marketing course. Designed to cultivate knowledge, skills, and hands-on experience in this ever-evolving field, our programme seamlessly combines creativity with digital expertise, preparing you for a rewarding career.
As the digital era unfolds, the need for savvy marketers grows. Our curriculum bridges marketing and digital technologies, emphasising sustainable and ethical marketing practices. According to reports, the digital marketing sector is poised for exponential growth, offering a plethora of exciting career opportunities.
Join us and embark on a journey towards a fulfilling career in Digital Marketing. Gain practical writing, critical thinking, and research skills while honing your creative and presentation abilities. Prepare for the future of marketing with our comprehensive programme, tailored to meet the demands of today’s digital landscape.
Foundation Year Entry Available
The Foundation Year of the BSc (Hons) Business course is specifically designed to provide a solid grounding in the essential skills and knowledge required for success in higher education and beyond. This year serves as an introduction to the core principles of digital marketing, enhancing students’ understanding of key concepts in social media, web design, and innovation. Through a combination of foundational modules and supportive tutorials, the Foundation Year aims to build students’ confidence, academic skills, and familiarity with studying at a higher education level. This preparatory year ensures that all students, regardless of their previous academic background, are well-equipped to embark on the full BSc (Hons) Digital Marketing degree with a strong foundation.
| Programme Title | BSc (Hons) Digital Marketing |
|---|---|
| Awarding Body | Ravensbourne University London |
| Level | Bachelor of Science (level 6) |
| Duration | Three Years (Four with Foundation Year) |
| Intake | September; January; May |
| Mode of Study | Full-time |
| Campuses | Liverpool Street; Gants Hill |
| Tuition Fees | £9,250 per year |
Why Study the BSc (Hons) in Digital Marketing at UKCBC?
The course will help students develop an understanding of both traditional and digital marketing theories and concepts, equipping them with a holistic view of the marketing landscape in today’s digital age. Students will gain practical experience in creating content and evaluating campaign results across various audiences and key channels, honing their ability to craft compelling messages that resonate with consumers.
Students will learn how to critically apply marketing concepts, principles, and theories relevant to interdisciplinary topics in digital marketing, while learning to interpret requirements, communicate effectively, and brief internal or external stakeholders on digital business and marketing needs, fostering essential communication skills crucial for success in the industry.
Students will graduate with an ability to use data-driven tools and techniques to analyse marketing information, platforms, and social media data, enabling them to extract meaningful insights and optimise marketing strategies for maximum impact.
The programme focuses on developing professional, industry-ready students equipped with demonstrable skills for a range of marketing-related job roles, ensuring graduates are prepared for today’s competitive market.
Course Modules
Foundation Year
Academic Development – Writing and Communication
Introduction to Business Management
Developing Professional Skills
Marketing Fundamentals
Business Management Foundation Project
Year One
Marketing and the Digital Context
Fundamentals of Business and Management Practice
Web Design and Coding Basics
Promotion and Communication Design
Professional Life Practice “Developing your Practice”
Professional Life Practice “Exploring your Practice”
Year Two
Photography and Visual Creation
Digital Psychology
Enterprise, Innovation and Responsible Business
Professional Life Practice “Applying your Practice”
Work-Based Learning
Year Three
Marketing Campaign Planning
Applied Research Methods: Emerging Technology, AI and Market Research
Professional Life Practice “Situating your Practice”
Final Project/Dissertation
BSc (Hons) Digital Marketing - Entry Requirements
At UKCBC we accept a wide range of qualifications for entry onto our courses, whilst also considering the context in which they were achieved. For this course, we would usually require a GCSE Grade 4 or above in English in addition to any of the below:
- Three A Levels at grade BCC or above
- BTEC Extended Diploma at grade DMM
- UAL Level 3 Extended Diploma
- T Level (pass or above)
- Access to Higher Education Diploma
- International Baccalaureate at grade 24 or above
- Other/Mixed qualifications equivalent to 104 UCAS Tariff points
Foundation Year Entry
- Two A Levels at grade CC or above
- BTEC Extended Diploma at grade MPP
- UAL Level 3 Extended Diploma
- T Level (pass or above)
- Access to Higher Education Diploma
- International Baccalaureate at grade 24 or above
- Other/Mixed qualifications equivalent to 64 UCAS Tariff points
UKCBC offers this programme as part of a franchise partnership with Ravensbourne University London (RU). Students are expected to fulfil all the admission requirements prescribed by RU, and admissions are subject to final approval by RU. Students are expected to adhere to the relevant rules and regulations of RU, in addition to the regulations of UKCBC.
