UK College of Business and Computing

BSc (Hons) Marketing and Social Media

The BSc (Hons) Marketing and Social Media is a Level 6 bachelor’s degree, with an optional foundation year route available over four years. The foundation year is designed to support applicants who wish to develop their academic skills and subject knowledge before progressing to Year 1 of the degree. The programme covers the strategic, practical, and analytical dimensions of modern marketing and leads to a full bachelor’s degree awarded by the University of West London (UWL).

The programme has been developed with input from the Chartered Institute of Marketing (CIM), and teaching content is aligned with CIM’s learning outcomes to reflect current and emerging industry practice.

Graduates may progress to marketing, digital, or brand management roles across a range of sectors, or to further study, depending on individual circumstances.

OVERVIEW

Programme Title
BSc (Hons) Marketing and Social Media
Awarding Body
University of West London
Award Level
Level 6
Duration
Four Years (including Foundation Year)
Intakes
February, September
Mode of Study
Full-time
Campus Locations
Liverpool Street
Tuition Fees
Years 1 to 3: £9,790 per year
Foundation Year: £5,760

Course Modules

  • Introduction to Business
  • Recording Business Transaction
  • Data Handling and ICT
  • Managing People and Systems
  • Personalised Learning
  • Study Skills for Success

Entry Requirements

Foundation Year Entry

72 UCAS points required from level 3 qualifications
These can include:

  • A-Levels at grades B and C (if you have two A-Levels) or grades D, D and D (if you have three), or above
  • BTEC Extended Diploma with Merit, Merit, Pass
  • Access to HE Diploma
  • T-Levels

You also need GCSE English (grade 9-4 / A*-C) or Level 2 equivalent.

Year 1 Entry

112 UCAS points required from level 3 qualifications
These can include:

  • A-Levels at grade B, B and C, or above
  • BTEC Extended Diploma with Distinction, Merit, Merit
  • Access to HE Diploma
  • T Levels

You also need GCSE English (grade 9-4 / A*-C) or Level 2 equivalent.

Level 5 (year 2) entry

To directly enter the second year of this course, you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area.

Level 6 (year 3) entry
To directly enter the third year of this course, you need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 240 undergraduate credits (at Levels 4 and 5), a DipHE, foundation degree or HND in a related subject area.

Mature Applicants (aged 21+)

Mature applicants (aged 21+): If you do not hold the qualifications listed but have relevant work experience, you are welcome to apply. Your application will be considered on an individual basis.

Applicants applying as mature students, or those whose previous qualifications were not taught and assessed in English, will be required to complete an English language assessment on campus.

This assessment is used to ensure that all students have the necessary level of English proficiency to successfully undertake their studies. Applicants will be contacted with further details as part of the admissions process.

Applicants should also be able to demonstrate an interest in marketing and motivation to engage with degree-level study.
All applications are assessed against UWL’s admissions requirements. Offers are subject to UWL’s final approval.

Teaching, Learning and Contact Hours

  • Students can expect approximately 9 hours of scheduled teaching per week, depending on the level of study, which includes lectures, seminars, and workshops
  • Students are expected to complete independent study (around 35 hours per week)

Delivery may include:

  • In-person teaching at our Liverpool Streetcampus
  • Digital learning platforms and resources

Teaching methods include:

  • Task-based learning
  • Group work and collaborative projects
  • Real-world case studies

Assessment Methods
Assessments vary by module but typically include:

  • Coursework (reports, essays, portfolios)
  • Presentations (individual and group)
  • Practical projects
  • Time-constrained assessments or exams

Facilities and Learning Resources

Students will have access to:

  • Modern classrooms and IT suites
  • Library and digital learning resources
  • Virtual Learning Environment (VLE)
  • Academic support and study skills services
  • Careers and employability support

 

Career Opportunities
Graduates may pursue roles in:

  • Campaign Management
  • Social Media Marketing
  • Content Marketing

Franchise Arrangement

This course is:
Awarded by: University of West London
Delivered by: UK College of Business and Computing

UWL is responsible for:

  • Academic standards and quality assurance
  • Awarding the degree

UKCBC is responsible for:

  • Day-to-day teaching
  • Student support and campus facilities

 

Course Changes and Variability
The University reserves the right to:

  • Update modules or course content
  • Change teaching staff
  • Adjust delivery methods where necessary

Changes will only be made where required to improve quality or comply with regulations, and students will be informed in advance wherever possible.

Student Contract, Withdrawals and Refunds

To find out more about these policies, please click the relevant links below for full details on each:

Delivery & Teaching

Delivery mode:

This course is delivered fully face to face, with teaching and learning taking place on campus. You will attend scheduled lectures, seminars, workshops, tutorials, and practical sessions in person.

Contact hours/self-study:

You should expect to spend approximately 200 hours on your studies for this course.

48 hours of scheduled face-to-face teaching and contact time, including lectures, seminars, workshops and tutorials.

152 hours of independent study, including reading, research, preparation, assignment work, and revision.

This balance is designed to provide structured teaching alongside opportunities for independent learning and the development of academic and professional skills.

Teaching methods:

Teaching Methods: You will experience a variety of teaching and learning methods throughout your course, designed to develop your knowledge, practical skills, critical thinking, and confidence.

  • Lectures : Lectures introduce key concepts, theories, principles, and current developments within your subject area. They provide a foundation for further discussion, independent study and application of knowledge.
  • Seminars: Seminars provide opportunities to explore topics in greater depth through discussion, debate, group activities, and student participation. You will be encouraged to share ideas, ask questions, and develop your critical thinking skills.
  • Workshops : Workshops are interactive sessions where you will apply what you have learned through practical activities, problem-solving exercises, case studies, group work, and other structured tasks.
  • Tutorials : Tutorials provide more focused support and guidance. These sessions may take place individually or in small groups and give you the opportunity to discuss your progress, clarify areas of difficulty, and receive feedback on your learning.
  • Practical Learning : Where appropriate, you will develop your skills through practical activities, simulations, demonstrations, projects, and other hands-on learning experiences. These activities help you connect theoretical knowledge with real-world practice.
  • Online and Blended Learning : Online learning activities may complement your face-to-face teaching. Through the University's virtual learning environment, you may access learning materials, recordings, activities, assessments, resources, and opportunities for discussion and collaboration. This combination of online and in-person learning supports flexible and independent study.

Student Policies

UWL Student Partnership Terms and Conditions 2026 27
Academic Regulations 2026-27
UWL Attendance & Engagement Monitoring Policy

Relevant UKCBC student policies

UKCBC Terms and Conditions
UKCBC Admissions Policy
UKCBC Attendance and Engagement Policy
UKCBC Academic Integrity and Misconduct Policy
UKCBC Extensions and Extenuating Circumstances Policy
UKCBC Assessment Marking & Feedback Policy
UKCBC Tuition Fee Refunds and Compensation Policy

For all UKCBC Policies, please click here

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The published fee is an annual fee, payable each year, for the duration of the course. Fees are subject to change. Home tuition fees may be subject to annual increases but will not increase by more than the fee caps as prescribed by the Office for Students or such other replacing body. Fees for the 2026/27 academic year and onwards may be subject to Government regulation and change.

Students should budget for: textbooks and learning materials; printing and stationery; travel costs to and from campus; optional educational trips or external events; graduation and re-assessment fees (if applicable).

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